Star Questions

I have read as much as I can from the forums, combing through old threads and newer threads but I’m still confused a bit. I was under the impression that popularity is a major influence in if a company will star up, based on how companies ahead of it compare. I’ve read about company experience but haven’t learned exactly what it takes to earn it/how much is earned over a time period.
Ive has a Game Shop for about 20 days now, and it’s doing well(at 22% pop) even though there aren’t a lot of companies that do perform well. It’s been two weeks since I had gotten my first star, and this past Sunday I thought it was the time to advance. Is it due to the probably lower company experience, or some other factor? I have 100% efficiency as well as 100% environment.


tl:dr What contributes to starring up/what wouldn’t have allowed me to do so?

Bump

It will be experience, it would have been easier to find the info you need but some idiots in staff have decided there is a lot of discussion in selling companies and logistics reports...

There needs to be a single thread posting sales and other things with companies, to help keep the clutter out. Trade post is where those should be but who am I to say. I’m figuring that’s what it is, considering it’s only been up for 20-something days. Maybe someone else can provide some insight if there is anything else that contributes.

Or perhaps a thread in company recruitment that's been around for years for buying and selling. Trade is where selling services should be.