This is a guide for the newbie players who wants to run an adult novelty company from ground up. As I am writing this, we just turned 6 star AN (Adult novelty) with efficiency of 100% and environment of 100%.
I will share you the secrets and compilation of the knowledge I learned from advices of senior players, forums and personal experience.
Yexiua notes: There are 2 types of directors in torn. Those who profit and those who don’t. I made this guide so that you’ll win – everyday in the competitive world of Adult Novelties.
So let’s start with the basics
Part 1 : The BASICS
Employees: The most important part of business is relationships. You don’t ask for it but you need to build it. Take in those who are WILLING TO PAY up for trains, that’s your main MONEY MAKER. It’s fine to take in players with 3 digits stats as long as they are willing to pay for trains and while you build their job stats, you build good relationship with them. Secure the payment for trains ASAP. I usually sell trains for 600k/train however for specifically low stats, I charge 750k/train. Don’t worry, a lot of players are willing to pay. You just have to be smart. If you think an employee would be a headache in the future – trust you guts and don’t accept. No amount of money will justify the stress of keeping that one annoying employee.
Prices: For the price, you could set everything to $1 less than the RRP. But I don’t do that, I use chat AI (like chat GPT) to assign price for item to maximize earnings vs other players. Yes, you have to maximize technology – being able to adapt in different circumstance is one of the qualities of a director. Here is a sample of my prices per item sold within the company. Take note that these items are sold to NPCs automatically, you don’t have to trade them. I will tell you also how to effectively earn from this to turn it into a passive income because most Adult novelties run on negative net profit, meaning, they waste too much money on advertisement and sacrifices gains and passive income just to earn that star.
Condoms: $11
Lubricant: 15
Magazine: 15
Handcuffs: 23
Whip: 23
Blow up doll: 25
Kama Sutra Book: 39
Vibrator: 73
Yexiua notes 2: This is an information based game. The more you learn, the more you earn. But first you got to take off that L. (L in gaming language signifies lose/loss)
Education: I started running a company with only my balls. No educations done. Most people would recommend advise having the full Business Course. But if you don’t have any business education yet, your next question should be: what education course would give me the greatest impact when running the company? Remember, every second counts since you are already running the company. It’s sink or swim.
Tailored Education Priority List (Fastest Impact First)
✅ 1. BUS2400 – Marketing (3 weeks)
Effect: Increases advertising effectiveness.
Why: Your popularity is very low (28/100). Marketing lets your ad spending go further, helping you climb toward 80+ faster. This increases daily customers, which is key to revenue growth.
✅ 2. BUS2300 – Communication (2 weeks)
Effect: +5% employee effectiveness.
Why: Your efficiency is 74%, which means you’re losing money due to underperforming staff. Communication boosts how well staff perform their roles — an immediate benefit to profits.
✅ 3. BUS2600 – Corporate Strategy (4 weeks)
Effect: +7% employee effectiveness.
Why: Stackable with Communication. Together they can raise efficiency by 12%, pushing you closer to 85–90% and making your employees more productive per day.
✅ 4. BUS2700 – Pricing Strategy (4 weeks)
Effect: +10% perceived product value.
Why: This directly raises revenue per customer. Especially powerful in Adult Novelties, where you can set prices just below RRP — customers feel it's worth more, increasing profit margin.
✅ 5. BUS2900 – Product Management (3 weeks)
Effect: +5% perceived product value.
Why: Complements Pricing Strategy. Combined = +15% profit potential per product sold. Helps a lot once your popularity improves.
✅ 6. BUS2200 – Statistics (2 weeks)
Effect: +2% company productivity.
Why: Small, but fast course that boosts the backend — productivity = how efficiently your company turns staff + popularity into income.
✅ 7. BUS2110 – Human Resource Management (3 weeks)
Effect: Passive boost to employee working stats.
Why: This improves long-term staff efficiency, especially useful once your company grows and you manage more employees.
✅ 8. BUS3130 – Bachelor of Commerce (5 weeks)
Effect: Unlocks company size, storage, and staff room upgrades.
Why: Only complete after you’ve done the courses above. It enables expansion, but doesn’t give an immediate benefit unless you're scaling up.
🔹 Phase 1: Immediate Impact (Days 0–26)
Goal: Start only the fast, high-impact business courses while still actively directing your company.
Day Action
0 Start: BUS2400 – Marketing (3 weeks) → Improves ad effectiveness.
21 Start: BUS2300 – Communication (2 weeks) → Boosts employee efficiency.
35 Start: BUS2600 – Corporate Strategy (4 weeks) → Further boosts efficiency.
⏱️ While these run in the background, focus on raising popularity via ads, and fine-tune staff roles for efficiency.
✅ At this point, you'll have +12% staff effectiveness and better ad value — good foundation for climbing stars.
From here, you'll benefit from maximized value per sale, more productive workers, and faster completion of long courses like Bachelor of Commerce.
Salaries: Aside from advertisements, salary is a money bleeder. Good thing you are working at an adult novelty store! The eDVD given by the game would be their salary – you don’t have to pay them in cash. HOWEVER if you are less than 3 stars, you wont be eligible to receive any eDVD perks at the moment so you’ll have to cash out and spend for your employee salary (unless you have friends who are willing to build the company with you from scratch). Never pay your employees excessively, take it step by step and your company will surely grow. Keep in mind that sustainable is a must for survival. This is a marathon, not a sprint. Make sure you and your company survive until you reach that 3 stars. Also, I don’t do eDVD tax, that’s one of the advantages you can announce so people would join your company. 1 job point is given every star on your company so the higher the stars, the more eDVD you’ll earn weekly. Personally, I don’t do loyalty or other kinds of bonuses, for me that’s a waste of money that could be used for the expansion of business or company. It’s pure business – build relationship through that. People will come and go, you just have to make the right decisions and move forward. You can continue running the company without those bonuses 😊
Stock: Some say that whatever you sell the previous day, just multiply it by 2x or 3x. For me that’s a waste of time. Download TornPDA or Torntools, click “Fill stock” and input there whatever you can buy. You don’t have to refill daily. Just make sure you won’t run out of stocks or items to sell on your company. It resets every 18:00 Torn City Time (TCT).
Yexiua notes: Efficiency means earning more while doing less. Don’t get burned out in the process.
Star up!: Rankings are evaluated every Sundays, 18:00 TCT. So you can only earn or lose a star during that time. Just buy enough stocks, maintain your advertisements, keep your employees efficiency high (notify them if their addiction level or inactivity reaches high levels that’s damaging to the company earnings). Just do that on a daily basis and you’ll get there .
Company Upgrades: Yes to all. Upgrade as much as you can as fast as possible.
Environment: This is affected by the number of employee to room available ratio. It also affects the efficiency and indirectly affects the company earning. Confounding factors are the addiction of the employees. The higher the addiction in quality and quantity of employees, the lower the environment.
Popularity: This is graded in based on your earnings based on the gross earnings from other company. Don’t be bother with this too much, it isn’t that important.
The company vault: All earnings of the company from sales would go here. This would be your personal bank/storage of money. This an exclusive perk of the director wherein he/she can put and/or remove money anytime one wishes without tax (unlike the stock market) for safe keeping purposes only. Very helpful to avoid mugging. Only the director has access to this benefit. However, the game ensures that your company would survive 7 days before bankruptcy meaning you cannot withdraw less than the = current budget for advertisement * 7 days.
Example, if you set your advertisement budget at 750,000$, you wont be able to withdraw if the company funds is less that 5,250,000$ (that’s 750k x 7 days)
Advertisements: There are different opinions about this one but this is what draws the line if you will be profitable or not. There are directors who spend 2,000,000$ on advertisement while only earning 800,000$ in gross profit. Do you think that’s sustainable? That’s stupidity. As a director you must always aim for a net profit. Imagine spending millions but your employees stats, company products and other confounding factors (efficiency/environment) are way low. In real life, a company could spends millions in advertisement but in the end if your product and service sucks – you’ll company will fail. Many don’t realize but torn follows the logic. So here’s the secret: the sweet spot for advertisement budget is 750,000 to 850,000$. Feel free to experiment and change it as you wish but that’s what I found and worked for me.
Part 2: How do I earn money as a director?
Remember – you and the company are one. Whatever the company earns is directly proportionate to your overall earnings. Remember this basic formula by heart.
Net income = Gross income – expenses
Here is the specific ways to earn as a director:
Sell those eDVD’s at a premium = either find a good trader, open a bazaar or put it in item market. It is quite pricey at around 4-5M$ and that’s passive income. Once you reached 10 stars, you will be receiving eDVD every 2 days. That’s 2.5M every day in passive income. Just avoid being mugged1.
Sell trains. The amount of train that you will receive is equivalent on the number of stars of the company. Example you are a 3 star AN company, you will receive 3 trains/day. These are the neglected way of earning but earns a lot. Most of the employees I recruited are buying trains for the betterment of their stats. This is an active income, meaning you’ll earn by training them. I sell trains for 600-750k/train. Don’t go below 500k/train. Maximize your earnings and minimize your losses. This is productive because they pay you to improve their job stats which would directly improve the efficiency of the company. So you’re doing the company and your wallet a favor. 2 birds with 1 stone.2.
eDVD taxes. There are companies that ask for a weekly eDVD to be given to the director in exchange of their stay in the company. I prefer selling trains over this. I find this oppressive and counter productive.3.
Passive income from the gross earnings of the company. This is the main reason why you must maximize the efficiency of each employee depending on their statistics. But how do you do that? We’ll tackle that in Part 3.4.
Part 3: We will now dive into specifics
If you are still here, then congratulations – you have the grit, discipline and patience. This part is something that you wont see in any other guide.
The question that begs to be answered “How am I going to run my company well enough to turn positive net profit?”
The answer lies in 1.) The job stats of your employees and 2.) how you use them.
As you already know, each position in the company requires a specific job stats. And the stats of my employees are different than yours. So what should we do?
First we must know the composition of your company, at the early stages, this must be the composition of your company:
3 Sexperts – put your highest stats players here in accordance to the requirements
1 Store manager – this is the anchor of your company, whenever someone is lacking in stats, this position/employee covers those weaknesses to maximize efficiency.
6 Sales assistant – the rest goes to this position especially those newbies that buys your trains
Forget the rest, we aim for efficiency = more earnings.
But that discussion is general in nature. We will dive deeper into a more tailored fit management for your employees. To answer the previous question “What position should I assign this employee?”
We will now utilize the power of AI to help us run our company. First open the site
https://tornapi.tornplayground.eu/ - choose “try it” on the third row on the left of the site the input your API key, save and validate.1.
On the section corner, click company then choose employees, click try it again2.
A list of code should appear, this is called JSON script. It contains all information about your employee including their job stats level, status, etc.3.
Copy it and paste it to chat GPT or any AI models that could analyze massive amount of data4.
Before you paste it on chat GPT for this example. You must prime your AI first. Put a script and ask it to help you assign employees on your adult novelty company (insert number of stars), include details about your company including gross daily and weekly earnings, number of customers, popularity, efficiency and environment.5.
Then input the amount of stats required per job position.6.
Here is the list of stat requirements per job position:
|
Role |
Requirements |
|
Sales Assistant |
4,000 END / 2,000 MAN |
|
Sexpert |
10,000 INT / 5,000 END |
|
Cleaner |
2,000 MAN / 1,000 END |
|
Store Manager |
8,000 END / 4,000 INT |
|
Receptionist |
6,000 END / 3,000 INT |
|
Marketing Manager |
8,000 INT / 4,000 END |
|
HR Officer |
12,000 INT / 6,000 END |
Just copy and paste it to the AI (chat GPT)
7. Once the AI is primed, paste the JSON script you copied earlier, and it should assign each employee to a specific position wherein their stats are best utilized. It is also important to note that the position of sexpert has no cap, meaning you may put your highest stats employees there and the their effect to the company will be proportional and will not plateau in terms of benefits. Hence the law of diminishing returns will not be applicable unlike the position of sales assistant so it is very important to prime your AI prior to this.
Congratulations! Now applied what you learned and let me know how it worked for you.
P.S. There are a lot of people who wants to gatekeep this info. Afterall, Torn is an information war. A lot of them will tell you "You cant be a director, you cant do this, you cant do that. It is very important to ignore them, and just keep on going. You'll never be ready - just take the big step and figure it out along the way.
_________DONATIONS____________
04:53:04 - 31/05/26 You were sent some Xanax from OgSkyBlue with the message: Thanks for taking the time to make an awesome guide!
08:38:56 - 30/08/26 You were sent some Xanax from L4ppland with the message: I know its not much, but the AN guide gives me motivation and gambling addiction to start one :D
