Company popularity stat
What TornLife's research has established about Company popularity stat, and the questions players asked about it.
What TornLife has verified
- Torn staff describe popularity as a measure of a company's income relative to other companies of the same type: the #1 company in that type has 100% popularity, and all others have a percentage relative to that. (confirmed by Torn; company popularity, )
- A developer confirmed popularity is the percentage difference between your income and the top company's income, with the top company shown as 100%. (confirmed by Torn; Popularity and advertising, )
- A developer stated popularity is based only on your income versus the highest-income company of that type, so if the top company's earnings rise, your popularity can fall even if your own income/profit improved. (confirmed by Torn; Sweet shop popularity, )
- A developer stated advertising spend does not directly affect popularity; popularity is tied to income relative to other companies, not ad spend. (confirmed by Torn; Popularity and advertising, )
- To increase popularity you must either increase your company's income/profit or have competitor companies make less; staff confirmed popularity only rises if profit increased. (confirmed by Torn; company popularity, )
- Staff told an owner selling stock at the minimum price that doing so guarantees low profit and therefore the lowest possible star rating; raising sale prices to make a profit is needed to gain stars. (confirmed by Torn; Company Rating Decreased from 5 star to 4 star, )
- The wiki's Director Handbook states the popularity bar has no direct impact on the company or its income; it is purely an indicator of how the company compares to others in its category. 100% means the company is the best performer in its category, and a new company starts at 0% popularity, rising as income is generated. (documented; Director Handbook (2/5), )
- The wiki lists three measurements used to judge company performance: Popularity, Efficiency, and Environment. (documented; Company › Operation, )
- Staff indicated that paying employees above the going rate (e.g. triple pay) does not prevent a company's popularity/income decline, implying overpaying staff is not a lever that raises popularity. (confirmed by Torn; Company Popularity, )
- Advertising effectiveness is boosted by assigning an employee to the 'Marketer' special position, by completing the BUS2400 (Marketing) and LAW2100 (Media Law) education courses, and by holding the TGP benefit block. (documented; Company › Operation › Advertising, )
- Several business education courses passively raise company performance: BUS2600 gives +7% employee effectiveness; BUS2700 allows raising prices 10% without losing customers; BUS2900 allows a 5% price increase without losing customers; BUS2110 gives a passive bonus to employee working stats; MTH2280 gives +1% productivity; BUS3130 unlocks new size/storage/staff-room upgrades. (documented; Company › Stocks & Education Affecting Companies › Director (2/2), )
Questions about Company popularity stat
- How do company popularity and the company star rating work in Torn, and what affects them?
Popularity is a company's weekly income shown as a percentage of the highest weekly income among companies of the same type (the top earner sits at 1…