It's in inverted commas for a reason, OK so one thing that really gets on my tits is adverts that ply something as genuine science but it's really just made up bulls**t that they give a science sounding name to and people accept it as real science. One example is Shapeology, I seen an advert for this place today and their big claim was that "Shapeology" is exclusive to their clothing brand so I had to have a google. It's f**king hilarious, scroll to the bottom of the page and there is a quote from Fiona who apparently is a "qualified Shapeologist"
"Fiona -
Head of Shapeology at Marisota
"As a Shapeologist, it's my job to understand fabrics and how they come to life on different women's bodies so I can help create on-trend ranges that look fabulous and fit perfectly."
There's also a video explaining shapeology, now they are plying this as a science but since when was it a science to dress fat people? it's just ridiculous.
Another one is foods mainly "health foods", one in particular that comes to mind is Danone Actimel, which claimed to have a good gut bacteria called L. casei immunitas, they have since withdrawn their adverts and claims that it does any good but apparently it was just some genetically engineered bacteria that showed no real effects but again give it a big technical sounding name and people will believe.
Anti-wrinkle creams are swines for it too, there's an advert for one thats always on at the moment (it's name currently escapes me) thats obviously from Australia judging from the accents of the "random" people on the street they are getting to try it but this one old baggage is filmed claiming she's "Amazed" at the results but no mess in the "After" shot her face still has more wrinkles than a Rhino's arse on it. During the ad the makers claim that it has "The power of multiple products in one", now that could mean anything, there could be rat s**t in it for all anyone knows.
So anyone else annoyed by this type of "Science"? and not just in adverts, for example I don't really consider Psychiatry to be a science either, thats just f**king with peoples heads and then prescribing them drugs to shut them up for a while, anyone could do that lol